Understand

Explore the problem domain.

Desk research

  • Preparatory research

  • Secondary research

Non-participant approaches

  • Non-participant observation

  • Mobile ethnography

  • Cultural probes

Self-ethnographic approaches

  • Autoethnography

  • Online ethnography

Co-creative workshops

  • Creating personas

  • Journey mapping

  • System mapping

Participant approaches

  • Participant observations

  • Contextual observation

  • In-depth interviews

  • Focus groups

Methods of Data Capture

There are a huge variety of approaches that we can adopt to understand your problem domain. Service Design structures these into five categories:

Method Library — This is Service Design Doing. (n.d.). https://www.thisisservicedesigndoing.com/methods